Published in Bootcamp·Jun 18, 2021Visual hierarchy design concepts every designer should knowUsing visual hierarchy to drive action from your users Think about everything you interact with on a webpage. What if everything was the same font, size, and spacing. Where would you look? How would you find what you are looking for? Visual hierarchy is a way to arrange elements in…Visual Hierarchy4 min read
Published in Bootcamp·Apr 29, 2021Beginners guide to UX researchA guide to complete effective User Research for your next UX project. Think Like a Detective First and foremost, before starting any user research, it is important to understand the problem to be solved. We never start with a solution. We start with the problem and let the research guide the solution. This…User Experience9 min read
Mar 8, 2021The Best Solution For Increasing User EngagementWhy Emotion Is Essential The competition out there is fierce. Without making a lasting impression your users will remember, you will lose out on major opportunities for growth. Emotional design is the idea that you can evoke strong emotions with design to drive conversion rates and establish customer loyalty. …5 min read
Mar 5, 2021Not Designing Effectively? Here’s How To Fix It Quickly!Personas: What Is It and Why Is It Essential A persona is a document that identifies a fictional character representing a critical segment of your market. It identifies different things about your user that will be insightful for your team to use as they develop products and features. Personas start by identifying basic background information, such as name, age…Personas6 min read
Jan 11, 2021How to Boost Ecommerce Profits in 2021What are Conversion Rates? Conversion Rates defined I’ve heard it stated that a conversion rate is the “science of earning customers”. We all want to increase sales, gain more followers, and expand our online reach, in fact, conversion rates are directly linked to your sales and profits. So why do only 60% of companies…Ecommerce11 min read
